ABOUT ME
I'm a journalist and I've dedicated over 15 years to Communication and Marketing, leading hundreds of projects. My expertise ranges from strategic planning and advertising campaigns to press advisory, political campaigns, crisis management, and editorial launches.
My specialization in Marketing and Branding propelled me into consulting, opening space for my passion for guiding the creation and development of brands.My focus is on directing the construction of strong, engaging narratives that truly resonate with the public.
I work with both personal and corporate brands, supported by a team of specialists in design, communication, digital marketing, photography, and video. Our process begins with the brand's essence and unfolds into strategic positioning, captivating narratives, impactful visual identity, websites, campaigns, customized content, activations, and everything that strengthens a vibrant presence consistent with the message you wish to convey to the world.
When we uncover a brand's essence and its destination, we build a narrative that genuinely engages the audience.
"Any person or brand needs to generate value to stay alive in the public's memory. And to communicate assertively, it's essential to use the right strategies and channels."
WHAT'S MY CONSULTING LIKE?
VISION 360°
Blending marketing intelligence, storytelling, and design, we create solutions aligned with your purpose and audience. From brand positioning to social media and reputation management, we help you build a strong, authentic presence.
Whether launching, repositioning, or scaling, we co-create your brand’s path—strategically and creatively.
PERSONALIZED
PLANNING
Each project requires a specific plan, with defined objectives and target audiences, to determine the most assertive channels and language, whether for online or offline actions. Each project is unique, crafted collaboratively to reflect the brand’s essence and align with its goals, ensuring clarity, purpose, and meaningful impact.
OWNERSHIP
AND CO-CREATION
I guide clients through a strategic co-creation process using tailored tools that highlight the active role of those seeking to give authentic voice to their brand. There are no ready-made formulas or one-size-fits-all solutions.